Content Curation
Content Curation
It would seems that the latest buzzword around the Internet is definitely ‘content curation’, the content curation model and the impact that content curation is having on various types of web sites and blogs around the world.
There are literally tens of millions of discussions which have popped up about this strategy already, and new tools and new marketing strategies are being deployed to meet the demand of incorporating this new valued process.
The challenge is that few companies understand what content curation is and how it can help build a brand and a business.
The main thing that all businesses need to know is that Content Curation is the sure-shot way to win the battle for first page results on Google. Quite simply, providing fresh and relevant content in an organized way, improves SEO for the site it lives on – which is likely why 65 percent of respondents that Forbes surveyed cited boosting SEO as one of their main content curation objectives.
Content Curation Tools
Content curation can be done manually, using HTML or by using specialized tools. Curation is different from aggregation and content stealing. Curators spend hours reading and filtering content, only to select what is relevant and useful to their audiences. It is not an automatic process. It takes a lot of work and commitment.
Although there are many tools that can be used to aid Content Curation and each of them requires a profile to be properly setup. Like any other SEO process you need a defined strategy and you need to be sure that you are publishing relevant content with each page or post.
Best Content Curation
Well-executed content curation isn’t just a regurgitation of content that was already published but rather a personalized retelling of a story. The human element of content curation is what makes curated content compelling.
It is the process of identifying, organizing and sharing the best and most relevant content on a specific topic or issue online.
Content Curation Examples or Items that can be Curated
- Curate Images and Video
- Online Magazines
- Blog Curation
- Email Marketing Curation
Content Curation Sites
Here are a few tools to check out and the type of content they can provide:
- Pinterest – Images
- Google Reader – News
- Darwin Awareness Engine - Real Time Events
- Delicious – Bookmarks to content that other people found interesting
- Zootool – Visual Bookmarking tool
- Collected – All types of online feeds
- Kurate – Newspaper Topics
- Thoora – Craws the web for relevant content
- FlashIssue – Gives you the ability to Curate eMail Newsletters
Content Curation Definition
In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. That enhanced content delivers added value to the target audience who consumes it after it’s published.
Content Curation Wikipedia
Wikipedia is a great example when it comes to content curation. They have an army of unpaid content curators and they also have you to suggest content when you feel it is applicable and/or valuable.
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Author: Chris Manning
With over 20 years of successful Information Technology (IT) and Operations Management, Systems Integration, Program Management, Systems and Business Process Outsourcing experience with leading organizations in the United States and abroad Chris Manning is ready to play a Key Role in helping your company to succeed and flourish on the Internet.
SEO Services are one of the most sought after skill sets today due to the competitiveness of the Internet as the worlds primary marketing medium. As an SEO Expert Mr. Manning has been utilizing the tools which are necessary to compete on the Internet both locally and nationally for the past seven plus years.
When you choose your next IT/SEO provider be sure to choose one that is able to create and implement the technology vision that you have for your organization.
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