Is Google using unfair SEO Strategies for its own listings?

On July 23, 2011 an article was published in “The Wall Street Journal – Technology Section” about Google related to how it collects and uses content from “Outside Sources” which is an interesting SEO Strategies topic after the Google Farmer and Google Panda updates which in many ways has targeted content providers who are using outside content to provide relevant links back to their web sites.

This is a pretty significant Antitrust Investigation and it has already caused Google to make significant changes to its own SEO Strategies and the way its search engine displays information about local businesses.

In terms of SEO Strategies this is a move that will impact all businesses…

So, you may be thinking how will this impact my business? Well the answer is really pretty simple. Much of the focus on Search Engines and SEO Strategies over the last two to three years has been to show “More Relevant Local Information” for consumers searching for products and/or services. This is a good cause because it ensures that the most relevant information is displayed to someone searching on-line.

However, what is called into question is: Are the tactics that Google is using to collect and display other people’s information to enhance the search experience any different from the relative content that an SEO company would use to get a company found on-line?

Changing SEO Strategies

One thing is absolutely clear. No matter how you approach this topic as a SEO Strategies provider or as a business owner trying to be found on the Internet by trying to do their own SEO. Google is not the only company that is impacting “Search Optimization” as we know it today.

Other major content providers are waging in on their individual ability to provide Relative Local Content to consumers through many different portals and niches which are not all search based.

Bring in the evolution of new mediums like Mobile Phones and your SEO Strategies will look very different today than they had in the past. One thing is for sure – Search Engine Optimization (SEO) and Marketing your Business on the Internet is a full-time job for an expert and it should not be taken lightly or you may find that you sink the bottom of the “Proverbial Search Engine Pond” as quick as you were able to rise to the top.

At Search Engine Optimization in Atlanta our focus has been on ”education based SEO Strategies” and we work hard to actively understand how changes like the Google Antitrust case will impact our customers. We maintain our standard SEO Strategies and SEO activities and after the fallout settles we assess and adjust accordingly for our customers.

To learn more about Atlanta SEO Strategies that will have a positive impact on your business give us a call today for a free consultation at: 404-941-6601

Looking for Mobile Marketing in Atlanta GA?

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Here are some facts about Mobile Marketing:
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1.    As we stated on our home page “1 out of 2″ or 50% of Americans will have a Smartphone by December 2011. This growth is being driven primarially by the mobile phone companies who are trying to recover their profit margins by focusing on providing dirt cheap or free Smartphones so that they can get an average of $140+ for the cell phone plans that support the devices.
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Surprisingly Americans, like many other parts of the world, are taking to Smartphones like fish in water. There has been swift adoption to this strategy and as a result Mobile Marketing is a factor that every business has to pay attention to.
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Mobile Marketing Indicators

These snippets of data are not just something to push to the side of your desk. They are very actively moving trends that show that Mobile Marketing is here to stay and important to your business. Mobile Marketing can not be ignored any more than getting a web site or communicating with email were in the early days of the Internet.
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[ps]Other Popular Mobile Search Topics: %POPULAR SEARCHES%[/ps]
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To learn more about integrating a Mobile web site into your Mobile Marketing strategy call 404-941-6601 for a free consultation.

Search Engine Optimization in Atlanta (SEO in Atlanta)

Search Engine Optimization in Atlanta (SEO in Atlanta) provides the most comprehensive blend of SEO services that covers all aspects of search engine optimization and search engine marketing and promotion.

Our expert SEO services have been widely accepted by businesses to boost their on-page SEO and off-page SEO efforts to increase their overall website traffic and Search Engine Marketing (SEM) efforts.
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Some of the “SEO in Atlanta” services that we provide are:

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1.     Advanced Keyword Research Services (very Important)

2.     Video Submission Services

3.     Social Bookmarking Services

4.     Directory Submission Services

5.     Press Release Services

6.     Local Business Google and Bing Map Services

7.     RSS Submission Services

8.     Manual .edu and .gov Backlink Services

9.     Article Submission Services

10.   Content Writing Services

11.   Search Engine Indexing Services

and more…..

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Search Engine Optimization in Atlanta (SEO in Atlanta) takes great pride in offering local businesses access to this extensive base of SEO Services to help local companies with their Local Internet Marketing efforts.

We also wanted to say that although our SEO Services may seem either “low-cost SEO or cheap SEO” services compared to some of the other companies selling the same services that the quality of our local services is unmatched in the local SEO in Atlanta Georgia market.

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How does Search Engine Optimization in Atlanta (SEO in Atlanta) approach projects?

Although the Search Engine Algorithms for the various search engines are proprietary and heavily guarded Search Engine Optimization in Atlanta (SEO in Atlanta) utilizes a fundamental road map of techniques that has proven over time to produce quality results. These strategies have given us the edge over other local top internet marketing companies.
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A few of the variables with each “SEO in Atlanta” project include:
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1.     Industry Research: At SEO in Atlanta understanding our clients basic business needs, effectively researching keywords, understanding niches, and relevant content are the first steps to any quality SEO project.

2.     On Site SEO Services: At SEO in Atlanta we adhere to industry ethics and best practices and only employ white hat techniques which we would be willing to use on our own web sites. We make every effort to tackle every aspect of each unique SEO project: on page optimization, url optimization, internal link management, image alt tags, proper keyword density and improved site usability and navigation among a very long checklist of activities which are embedded in each project.

3.     Off Site SEO Services: Off the page factors are also implemented in each of our campaigns. We use state of the art manual and software based technologies to provide a wide variety of Off Site SEO services to our customers. These services range from press release distribution, manual link building techniques and a variety of other paid quality inbound link programs which when combined together deliver our customers unmatched visibility and results.

4.     SEO Reporting and Monitoring: At SEO in Atlanta one of the most crucial components that we include with every project is the setup of analytics and reporting on a consistent basis to help our customers to understand the effects that SEO in Atlanta’s campaigns are having on their Internet marketing efforts. Monthly ranking reports and constant evaluation are a crucial part to assessing success and in identifying areas that are in need of improvement.

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[ps]Other Popular SEO in Atlanta Topics: %POPULAR SEARCHES%[/ps]
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To learn more about integrating Search Engine Optimization in Atlanta’s (SEO in Atlanta) Internet Marketing Strategies into your advertising plan call 404-941-6601 for a free consultation.

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Atlanta SEO

• 1.     Disappointed with the results from their current web site and are looking to improve performance.
• 2.     They are looking to drive a larger volume of qualified traffic to their website.
• 3.     They are sick and tired of seeing their close competitors ahead of them in the search engine results.
• 4.     They are getting tired of paying so much for Pay Per Click campaigns with the Major Search Engines
• ……..and are ready to pursue organic listings that perform better.
• 5.     They simply would like to see their company on the first page of Goggle, MSN/Bing and Yahoo…

So what Atlanta SEO services does Search Engine Optimization in Atlanta provide?

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Organic Atlanta SEO Strategies

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For your FREE Atlanta SEO analysis give us a call at:  404-941-6601

SEO in the News

There are always exciting things happening regarding SEO in the News. As larger topics arise we will add them in order of the date with the oldest topics from SEO in the News at the bottom and the most recent SEO News articles at the top of the page. When possible we will also include reference links to the news source but can not guarantee that the source will leave the source article posted for an indefinite period of time nor can we guarantee that they will not put the news source behind some sort of subscription service.

Now onto SEO in the News:

Understanding Types of SEO and SEO Content Strategies

If you learn nothing else about what Search Engine Optimization in Atlanta does – please understand this one SEO Strategy and learn all that you can about the Types of SEO content…

Regardless of what else you are doing, at the end of the day the Types of SEO based quality content is really going to be the determining factor regarding who ranks high in search engine rankings and who doesn’t.

The second factor which will play a major role is the the length in which your Atlanta SEO company syndicates different Types of SEO content for you. Natural syndication of content should look exactly like what you as a business owner (if you could have the time to accomplish the task properly) would do on a daily, weekly and monthly basis.

SEO Content is different than the “On Site” elements that need to be managed. On-site SEO elements would include: page load time, total number of links, headlines, xml sitemaps, site age, content, image usage, video usage, link titles, robots files, blogs, sub domains, etc…, etc…, etc…

Different Types of SEO content

Different Types of SEO Content can be used on your site or be elements that are syndicated to other web sites to promote your web site or blog. A great (SEO) Search Engine Optimization company will take advantage of using all Types of SEO content on your web site or blog and then will syndicate unique versions of the different Types of SEO content to other sites to create more entrance points into your business.

Let’s talk about the many Types of SEO content that you or your Atlanta SEO Firm can use to promote your company.

1. Video Content – Even just a few years ago “Video SEO” what not even a term or topic that was readily discussed. Thanks to the advancement of Video creation software companies making it easy to create quality videos and sites like Youtube and Hulu video is now virtually everywhere. Add into the equation that many consumers have Broadband access at work and home and the result is that people are looking for rich media, not just plain text anymore. People like to be able to “see” things, not just read about them – and studies have shown that people are more likely to watch a video than to read a lengthy text article
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2. Blog Content – Blogs have had a prolific impact in terms of the Types of SEO Content which are available because they are easy to manage and update on the fly. Today many consumers do not even realize that the majority of the best web sites (approximately 90 Million and growing) on the Internet are build on the popular WordPress platform. Because of the universal acceptance of this platform many SEO Tools and Types of SEO content are easily able to be added without complex programming or coding like they used to be with static html pages.
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3. Syndicated News – The days of “waiting” for traditional newspapers, magazines, billboards or television to provide you with PR or Press Releases is over. There are around “100″ Press Release sites which can propagate different Types of SEO (some have the capability to work with video today) content to the the four corners of the Internet quickly. Today it is a good idea for any company to release timely SEO Press Releases once or twice a month for maximum exposure.
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4. eBooks, PDF’s, Presentations and Simple Software – Another advancement of effective technology outsourcing is the ability to quickly create e-books, pdf’s, preseantations or software as Types of SEO content which can be distributed to many sharing sites and can bring valuable links and visitors to your site if your e-book and software are relevant to your site.
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5. Web 2.0 Content – When Facebook, Twitter and the hundreds of other social Web 2.0 sites emerged onto the scene new Types of SEO content became available via “User Generated Content”. All of the sudden you could share your experiences and tell your stories while adding a “very important link” back to the source for your friends and anyone who may come across the content to follow.
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6. Images – One of the many underestimated Types of SEO content are images. When Google, Bing, Yahoo and many of the other search engines started to index images as a separate type of seo content they started to drive billions of visual visitors to Internet sites everywhere by the droves.
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7. Apps or Applications – This are very unique Types of SEO content which includes a variety of Facebook like applications, WordPress Plugins or even Mobile Phone Applications which if promoted properly can be a big draw for your site. In addition to being one of the important Types of SEO content it will help to boost your perceived authority and increase awareness of your site which can help you to generate new business.
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8. Mobile Web Sites – Mobile Web Sites can be classified as one of the newest Types of SEO content because it plays such an important role on consumers finding your web site from the hundreds of types of Mobile Devices. Remember the purpose of SEO is to bring new visitors to your web site.

Do you have questions about the various Types of SEO content your business should be using?

To learn more about the various Types of SEO content or Internet Marketing services that you can promote your business give us a call at 404-941-6601 for a free consultation.

At Search Engine Optimization in Atlanta we always like to start with the basics which is the “Purpose of SEO”

To start with a fact - ”81% of Consumers Conducted a Local Search Over The Past 12 Months Before Making a Purchase”. The only simple scenario that needs to be looked at or question that needs to be answered about that search is:

a: Did they find your business?

or

b. Did they find your competitors business?

Because over the last century the average consumer has proven beyond a shadow of a doubt that they normally follow the “Path of Least Resistance” if it is trustworthy and a comparable product or service. In almost every poll that has been taken over the last twenty-five years most consumers even fail to mention price as an indicator to purchase a product or service in the top ten indicators as to why they made a purchase.

So, you may be thinking what in the world does this have to do with “The Purpose of SEO”?

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If we look at The Purpose of SEO – Search Engine Optimization as defined by Wikipedia:

The Purpose of SEO or Search Engine Optimization is the process of improving the visibility of a website or a web page in search engines via the “natural”, often referred to as Organic, search results. Other forms of Search Engine Marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of searches including textual, image search, local or map based search, video search, academic search, mobile search, news search and industry-specific vertical searches.

In short ”The Purpose of SEO” gives your website a web presence like building a new business on the side of the highway. The better the visibility (1st page rank) the more traffic (daily targeted keyword based traffic) and the easier the accessibility (how many ways can a consumer get to your web site) the more visitors you can/could statistically expect. Sort of makes The Purpose of SEO sound simple doesn’t it…
The Million Dollar Question is “How Many Customers Do You Want” and “What Are You Currently Doing To Get Them”?
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The Purpose of SEO or Search Engine Optimization

The Purpose of SEO is to give you the proverbial casinos ”Best Odds” of getting that potential customer through your front (or in the case of the Internet – side, back, basement, attic and you catch my drift…) door.

What Proper Onsite and Offsite SEO do for your business is to put every possible avenue for your business into play that is humanly possible to roll out the red carpet, light up the neon sign and incentivize your customer to come into your business.

Once that has been accomplished and The Purpose of SEO has been fulfilled it is time to think about “everything else” that is going on with your web site. The Purpose of SEO is to “Be Found” in every possible nook and cranny possible.

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[ps]Popular Searches for The Purpose of SEO include: %POPULAR SEARCHES%[/ps]
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To learn more about and discuss The Purpose of SEO as it relates to your business give us a call at: 404-941-6601.

Organic SEO frees you from paid Internet Marketing!

There is no doubt that Organic Search Engine Optimization (SEO) plays a very important role in a companies focus with internet marketing.

Having made that statement Search Engine Optimization in Atlanta (SEO in Atlanta) is not saying that there is not a time or place where it absolutly makes perfect sence to use Paid Per Click (PPC) marketing because we were first trained in Pay Per Click (PPC) marketing before we shifted our primary focus over to Organic SEO.

Paid Per Click (PPC) marketing is something that ever business owner should explore to determine the results like any other advertising medium. However, after testing that medium business owners often learn the true Value or Organic Search Engine Optimization (Organic SEO).

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What is Organic SEO?

Although this has changed slightly in the past and will likely change considerably in the future we will do our best to explain Organic SEO from a simplified standpoint. Organic SEO search results are those that are displayed “naturally” on one of the many search engines (Google, Bing and Yahoo to name a few) which are catagorized seperately from the paid advertising.

The primary goal of Organic SEO is to provide the best possible and most relative content to the searchs engine so that they can present that information to a browser or consumer. The direct affect of displaying this information properly results in an enormous draw of traffic to the web sites that best meet their complex criteria. In short, search engines simply want to display the most relivant content.

Organic SEO techniques or Organic SEO optimizing is simply the process of managing the “On Page” and “Off Page” variables that make the content “As Relative As Possible” to attain higher search engine rankings. Through this Organic Search Engine Optimization (Organic SEO) a site becomes more desirable and search engine friendly which in turn affects the web sites ranking.

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So how will Pay Per Click (PPC) marketing and Organic SEO affect my business?

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With sky rocketing Internet Marketing costs and constant bidding wars for the top and most desirable terms showing no sign of slowing down, the Internet Marketing arena is gradually starting to resemble the “Prime Corner Property” real estate model.

This real estate like Internet Marketing model is quickly turning into an environment where only large companies, with loads of cash at their disposal, can afford to play. However, with Organic Search Engine Optimization (Organic SEO) it is a totally different story. With the Organic Search Engine Optimization model a companies position is maintained because of  its relevancy and value to the search engines based on many “On Site” and “Off Site” factors.

In summary, the constant upward trend of internet marketing costs is going to continue and as a result will cause businesses that rely solely on Pay Per Click (PPC) marketing to see their advertising budgets depleted much sooner which will in turn cause their revenue plunge along with their ROI (Return on Investment) while their customer acquisition cost  go up.
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[ps]Other Popular Organic SEO Search Topics: %POPULAR SEARCHES%[/ps]

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To learn more about Organic SEO or Pay Per Click (PPC) Internet Marketing give us a call at 404-941-6601 for a free consultation.

In this blog post we will explore the “Science of SEO”

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To explore the Science of SEO we have to look at the origins of the Internet – so let’s get started…

The Internet which was originally called ARPANET in 1969 which stands for ‘Advanced Research Projects Agency Network‘ that came about in the time peoiod of Sputnik and the notorious cold war. The purpose of the APRANET was not closely tied to the Science of SEO, to market businesses or chat to the wee hours of the night but was created because the “military” needed a method of communicating and sharing information on computers for research and development.

The military also thought that it would be pretty handy if the Worlds communication system failed, a sort of private government Bat Communication System, or if all communications were wiped out in a nuclear attack!

In the 1990′s what we call the Internet today was made publically available and most people that were around at that time remember that the first popular Web Browser exploded into the mainstream with which was called Mosaic in 1993. Believe it or not this would or could be the birth of Search Engine Optimization or the “Science of SEO” as we know it today because not only was content being created but scientists were already thinking about how the few items that were created were going to be “filed” or “cataloged”. Filing and Cataloging were both age old practices that had been applied since the first human started to collect things. The challenge would be how to apply those thought processes to electronic media.

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What does this all have to do with the Science of SEO?

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Well to understand the Science of SEO we have to look at the Internet as a baby. You see the baby was a new way to communicate much like the telephone, a radio or T.V. with one very distinct difference – it could present information that could be updated or changed easily.

The Baby we called the Internet or the Web grew up Very Fast! To show you exactly how fast things started to move along we will establish a simple base point of “50 Million Users” and show some examples.

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1.     Science of SEO fact: It took the 75 years of operation for the telephone system to expanded and to reach 50 million users

2.     Science of SEO fact: It took 38 years for radio to reach 50 million users

3.     Science of SEO fact: It took 13 years for TV to reach 50 million users

4.     Science of SEO fact: It took only 5 years for the Internet to reach 50 million users

5.     Science of SEO fact: It took Wikipedia only about 4 1/2 years to start reaching roughly 50 million visitors a month on average.

6.     Science of SEO fact: It only took Facebook: 3 years and 8 months to reach 50 million users

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When you look at these statistics independantly they may not mean much to the average business owner. However, when you factor in that North America has the highest continental concentration with 70%+ of the people using the Internet these facts become very compelling if you want to try to reach these “consumers”. Today Google’s index now stands at over “8 Billion” pages (at least this is what it was at when they stopped counting).

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The Science of SEO – Current Facts to contend with!

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Today there are well over a Billion Internet Users and that number is growing every single day. If you want to look at a few additional interesting fact consider this:

Today the World’s population with a mobile phone: 70%

US High Speed 3G Coverage: 92%

Smartphone Users in the US: 75 Million

New Smartphone Users Since 2010: 50 Million

200 million most active Facebook users access Facebook on their mobile devices.

46% of all website logins are to Facebook.

“8 billion hours a month is spent worldwide on Facebook, or 2,500 years per day. Think what you will about Facebook, but it is real, it’s powerful.” With numbers like this, how could anyone disregard the fact that everyone is using a cell phone?

To learn more about the Science of SEO and how it relates to your businesses Internet Marketing Strategy call 404-941-6601 for a free consultation.