SMS Marketing Basics

Short Messaging Service, or SMS for short, is simply text messaging marketing to consumer mobile phones.

Wikipedia reports that today SMS is the most popular data service in the world with 2.4 billion + active users.  SMS marketing is particularly important as it has the highest open rates (95%) of any marketing medium that is in existence as we know it today.

When you compare SMS Marketing to eMail marketing as a comparison generally, smaller email lists continue to perform better than larger lists. The average open rate for 25-499 members was 28%, for 500-999 members was 22.3%, and for 1000+ members was 12.2%. Small to medium email lists tend to be more targeted, yielding messages that are more relevant to the recipients.

Mobile SMS Marketing open rates

An Open Rate represents the percentage of delivered messages that are opened by recipients. So, as you can see Mobile SMS Marketing open rates outperform email marketing by a pretty good percentage:

• “Small Lists” 25-499 members             -    67%
• “Medium Lists” 500-999 members    -    73%
• “Large Lists” 1000+ members              -    83%

It is interesting to note that the larger the list the better the performance is with Mobile SMS Marketing. Another interesting factor about Mobile SMS Marketing is that even if a text message is not opened up immediately the likelihood that it will be opened, even if it is immediately deleted, is virtually 100% within 24 to 36 hours where a large percentage of emails are never opened – ever…

SMS Marketing Reseller

In today’s dynamic and fast-evolving world, it is important to be able to reach your customers anywhere and at any given time. Search Engine Optimization in Atlanta’s unique platform and industry expertise provide the tools and knowledge for your business to open a personalized communication channel with new and existing customers.

This method of targeted, permission-based, context-driven marketing has been proven to yield great results! Our overall aim is to offer the following benifits to each of our customers:

• Truly Personalized and Instant communication with customers
• Shortest possible time to market with time sensitive offers
• Ensured delivery of messages due to the quality of mobile communications
• A true permission-based marketing strategy
• Cost-effectiveness and a great Return On Investment

SMS Advertising

As you can see a properly designed and executed SMS Marketing campaign can produce open rates of up to 95% (great for branding) and response rates of up to 20% (great for your bottom line)!

SMS Marketing Ideas

To start with it is important to reserve your best offers for your Mobile SMS Marketing list. This particular group of consumers is a very personal group. Their phone is their gadget of choice and any text message that comes in often gets attention “Very Quickly” at any time of the day or night.

To continue to enjoy the loyalty of this special group of customers and keep their mobile number in tact and in your opt-in list it is important to:

• Reward them with exclusive deals
• Don’t send same duplicated deals from web or print flyers
• Target your key customers with irresistible offers
• Invite your mobile exclusive customers to private sales events

SMS Marketing Statistics

Text messaging has been estimated to be 10 times more effective than newspaper advertising and 5 times more effective than direct mail. With text messaging to contact a customer it costs roughly 15 cents and your message is welcomed because they requested to receive the Mobile SMS Message.

SMS Marketing Benefits

For all your Atlanta SEO, Atlanta Search Engine Optimization or Atlanta Internet Marketing needs and we can show you how having Search Engine Optimization in Atlanta working for your Atlanta based business to help you succeed this year.

To learn more about how we can integrate Mobile SMS Marketing Services into your Marketing Strategy visit our Contact Us page or call 404-941-6601 today!

Author: Chris Manning

With over 20 years of successful Information Technology (IT) and Operations Management, Systems Integration, Program Management, Systems and Business Process Outsourcing experience with leading organizations in the United States and abroad Chris Manning is ready to play a Key Role in helping your company to succeed and flourish on the Internet.

SEO Services are one of the most sought after skill sets today due to the competitiveness of the Internet as the worlds primary marketing medium. As an SEO Expert Mr. Manning has been utilizing the tools which are necessary to compete on the Internet both locally and nationally for the past seven plus years.

When you choose your next IT/SEO provider be sure to choose one that is able to create and implement the technology vision that you have for your organization.

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