Article marketing has been used by writing professionals for nearly as long as mass print has been available. This type of marketing has been used to educate readers on everything from what to wear to exciting places to travel. One thing is certain people crave engaging articles that provide quality educational information.
Article Marketing is the Written Version of Talk Radio
A business in the past would typically provide content to a local newspaper, the subject would normally be on a timely seasonal or event related topic such as an article on costumes during Halloween. Traditionally when a newspaper decided to use a submitted article the news reporter would include the business’s name and contact information as a reference to the source of the article.
The reason that Newspapers and other traditional media sources would entertain this type of Article Marketing is because most printed media syndicators have limited budgets for gathering content and they also do it as a small thank you for providing the content that the Newspaper could sell to the general public – a true symbiotic arrangement.
What can Article Marketing do for my business?
Since the beginning of online businesses and internet marketing, article marketing has been thought of as one of the most authentic, effective and natural ways to attract quality targeted traffic and valued back links to your website.
The key to making Article Marketing effective is to follow a few key principles:
1. Volume – You have to get enough articles syndicated to make sure that you get adequate exposure. Most articles are human approved and that translates to needing to send your articles to hundreds of directories to get a small percentage approved.
2. Quality – Not everyone has the talent to be a writer or do their own article marketing. The information needs to be engaging and focused so that the reader is motivated to take action at the end of the article.
3. Uniqueness – You can not send out “Duplicate Content”… You have to make sure that any articles that you distribute are “30%+ Unique” at a minimum. It is a good idea to get them 50%+ unique to be 100% sure that they get indexed.
3. Consistent Distribution – Time is the number one factor that kills an average businesses Article Marketing efforts. All of the marketing efforts that you engage in need to be consistent and on a constant cycle.
So as you can see a well written and focused article not only informs people about your products and services but it also convinces them to do something. At Search Engine Optimization in Atlanta we realize your business has the need for exposure, we understand your type of business, and we will prepare a sound article marketing campaign for you that includes high quality and well researched unique articles with a variety of syndication methods to top article directories.
With over 20 years of successful Information Technology (IT) and Operations Management, Systems Integration, Program Management, Systems and Business Process Outsourcing experience with leading organizations in the United States and abroad Chris Manning is ready to play a Key Role in helping your company to succeed and flourish on the Internet.
SEO Services are one of the most sought after skill sets today due to the competitiveness of the Internet as the worlds primary marketing medium. As an SEO Expert Mr. Manning has been utilizing the tools which are necessary to compete on the Internet both locally and nationally for the past seven plus years.
When you choose your next IT/SEO provider be sure to choose one that is able to create and implement the technology vision that you have for your organization.