Well, a QR Code, which is actually an abbreviation of Quick Response Code, is a trademarked type of matrix barcode. In lamens terms it is a two-dimensional code like the one seen above which was first designed for the automotive industry. The QR Code has become popular globally and is quickly becoming a universal standard in marketing as a tool because of it’s fast readability and large storage capacity compared to other types of standard UPC barcodes.
The anatomy of a QR Code consists of black modules, or square dots, arranged in a square pattern on a white background. The following list is an example of information that you can encoded onto a QR Code for marketing purposes:
To allow for Wireless Access (i.e. ID and Password)
To Bookmark a Web Site
To Pay a Transaction Amount Via PayPal
To go directly to a FaceBook or Twitter Page
QR Code Facts
The QR Code was originally designed to track vehicles during the manufacturing process as vehicles moved down a production line. It was specifically designed to allow components to be scanned at high speed and has an error correction algorithm built right into the code which increases scan ability. -
QR codes don’t have to be black and white. They can be colored as long as the contrast between light and dark areas is great enough for readers to detect. -
QR code scanning is steadily growing as the popularity and usage of smart phones increase
2012 - -
Two-thirds of all QR codes are scanned by women. -
Print media accounts for only 1% of all scanned QR codes. -
Over one-fourth of all scanned QR codes were scanned by 35-44 year old consumers. -
Excluding Japan, the United States has the highest QR code usage rate than any other country.
With over 20 years of successful Information Technology (IT) and Operations Management, Systems Integration, Program Management, Systems and Business Process Outsourcing experience with leading organizations in the United States and abroad Chris Manning is ready to play a Key Role in helping your company to succeed and flourish on the Internet.
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